The Power of Identity Shift: From “I’m Trying to Quit” to “I’m the Kind of Person Who…”

Recovery is not just about quitting behaviors — it’s about becoming someone new. Neuroscience shows that when you align your identity with your desired habits, you strengthen the prefrontal cortex and make it easier to sustain change. Discover how identity shifts help individuals rewire their brains, reduce shame, and anchor themselves in recovery…