Cravings and the Brain: Beyond Food and Substance

Cravings aren’t random urges — they’re the brain’s way of anticipating reward, often tied to unmet emotional needs. Whether it’s food, alcohol, or scrolling, cravings share the same neurological roots in the brain’s dopamine system. By learning to pause, reflect, and ask “What is this craving really telling me?”, you can transform cravings from traps into doorways for change…